Impakter notes that they still don’t have a concrete policy within these areas to mitigate their climate impact.Ĭritics deem this approach to sustainability as greenwashing, and challenge that the problem of consumption simply isn’t being faced head-on. However, its main sources of greenhouse gases naturally come from production. Its shopping bags have been 100% recyclable since 2012, perfume bottles are refillable, and 96% of materials used for main events/installations in 2019 were recycled, according to Impakter. Some strides have been present over the years. They’ve also been tracking its carbon footprint since 2004. LV had a lot of responsibility from then onwards to control its impact on the environment. In 2018, a study revealed that luxury fashion was the fastest-growing retail sector of that year. What is Louis Vuitton actually doing for sustainable fashion? The activists called for an immediate reduction in production levels, and brought to light that 42 items of clothing were sold per person in France in 2019 alone, which has proven to be a counter-productive trend in terms of up-cycling. The government was called upon to enforce cutting production levels in the fashion sector. The message was targeted at the government too The luxury brand has not issued a statement on the storming. “LVMH makes their frantic declarations about being the most advanced in the sector in terms of limiting their impacts, but we see that in reality it is not true.” She referred to Louis Vuitton’s parent organisation, LVMH which is the world’s largest luxury goods company by revenue. “We chose LVMH symbolically because it is one of the most influential houses” Ms Cohuet expressed as per The New York Times. Considering how intensely many fashion houses are focusing on eco-fashion and sustainable fashion, Marie Cohuet’s performance was no small feat.

Louis vuitton runway show protest